Ernest Tours CC
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | 2009-02-24 |
| Busniess Type: | cc |
Business Dynamics and Challenges
Business Activities:
The business offers Tour Operator Services – City, Adventure, Wildlife, Museums and Attractions Tours; Transfers – Airports, Hotels, Conference, etc. the market includes foreign tourists seeking leisure and excursions; Niche corporate and diplomatic clients for professional transfers in Southern Africa. Government, Mining, Industrial and Corporations.
Challenges/Needs:
Lack of business skills such as financial management, business planning administration and marketing.
Rising competition from established and emerging tour operators.
Poor / no marketing for the business.
Lack of access to funding
Intervention Insights and Results
Intervention Details:
Ernest attended Export Orientation course with the dtic,
Successful assistance with funding and Exhibition application where the business was funded by the department of Tourism for the Africa Travel Indaba in Durban, 2024 - funding estimate is R108 441.
The business was assisted with Marketing- Promotional Materials – Logo design, Banners, Flyers, and google listing.
Successful assistance with funding and Exhibition application where the business was funded by the department of Tourism for the Africa Travel Indaba in Durban, 2024 - funding estimate is R108 441.
The business was assisted with Marketing- Promotional Materials – Logo design, Banners, Flyers, and google listing.
Outcome Details:
Sedfa advisory, Promotional materials, and exhibition helped the business with strong brand visibility and increased access to markets resulting in increased sales. The business also attended meeting Africa in Sandton, 2024.
The business is running more efficiently in respect of financial management, administration, and general operations
The business’s turnover improved by R34 667, or 21, 5% from R161 333 to R196 000. The net profit also improved by R4 080 or 3 400% from R120 to R4 200.
Two new jobs were created, and five were sustained. The business now has 7 employees.
The business is running more efficiently in respect of financial management, administration, and general operations
The business’s turnover improved by R34 667, or 21, 5% from R161 333 to R196 000. The net profit also improved by R4 080 or 3 400% from R120 to R4 200.
Two new jobs were created, and five were sustained. The business now has 7 employees.
Client Feedback
Client Comments:
“We as Ernest Tours cc we appreciate the service which was done by you and the design of our new logo which makes and attractive to the Deputy President of South Africa Mr Paul Mashatile and the Minister of Tourism to visit our stand at Tourism INDABA 2025 and we were representing all SMMEs in Gauteng. We appreciate it!”
