Ndumaphi Trading Enterprise (Pty) Ltd t/a Joline Skin Care Products
| Business Location: | Urban |
| Province | Eastern Cape |
| Branch: | Nelson Mandela Bay |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing of Natural Skin Care Products
Challenges/Needs:
Difficulty entering the market due to limited marketing skills.
The business required advisory assistance to grow their market
A small client base
Lack of business and financial skills training
Intervention Insights and Results
Intervention Details:
To address these challenges, Ndumaphi Trading Enterprise sought assistance Sedfa and was assisted by Thabo Ngwadla, Business Advisor in the Nelson Mandela Bay Branch, conducting an assessment of the business. After identifying the key gaps, he recommended a series of interventions to help move the business forward.
Client was assisted with business and marketing skills.
Provided development training to build business and financial skills
Client assisted with market linkage at Vendors on Cape – display their products at Vendors on Cape for exposure
Sedfa also assisted the client with application for Asset Assist Programme
Client was assisted with business and marketing skills.
Provided development training to build business and financial skills
Client assisted with market linkage at Vendors on Cape – display their products at Vendors on Cape for exposure
Sedfa also assisted the client with application for Asset Assist Programme
Outcome Details:
Through Sedfa’s business support the business has realized the following benefits:
Through market linkage intervention by SEDFA the business is now attracting more clients and as a result the sales have increased.
Profits have increased and the is also an increase in the number of clients
The business has increased market share.
The turnover of the business has increased from R 92 000.00 to R 165 542.00.
Employment has grown from 03 to 05 employees.
Through market linkage intervention by SEDFA the business is now attracting more clients and as a result the sales have increased.
Profits have increased and the is also an increase in the number of clients
The business has increased market share.
The turnover of the business has increased from R 92 000.00 to R 165 542.00.
Employment has grown from 03 to 05 employees.
Client Feedback
Client Comments:
At SEDFA we have experienced the BATHO PELE principle. I am very thankful for the role SEDFA played in my development. The assistance with Market Linkage has help my business grow and reach new heights!!I am now able to serve more clients and provide better services thanks to SEDFA.
