Nduleko Group
| Business Location: | Township |
| Province | KwaZulu-Natal |
| Branch: | uMgungundlovu |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
1. Event Production Services
2. Venue Setup and Décor
3. Audio-Visual Services
4. Client Consultation and Custom Packages
Challenges/Needs:
1. Limited exposure to business networking opportunities and professional peer circles
2. Difficulty accessing new or diversified markets beyond small-scale social events
3. No structured or compelling method to present services to potential clients
4. Lack of mentorship or coaching support to navigate growth strategies
5. Minimal visibility in procurement and formal events sector
6. Absence of guidance on how to identify and act on emerging market opportunities, such as the funeral events segment
Intervention Insights and Results
Intervention Details:
1. Business coaching and mentorship helped the entrepreneur identify and pursue new revenue opportunities, such as the funeral events market.
2. Training on financial management and costing/pricing strategies was provided to improve profitability and guide long-term sustainability.
3. Support with market positioning enabled the business to formalize and package its funeral PA service offering, which has since gained strong traction.
4. Mentorship and peer networking through SECP gave the business exposure to other entrepreneurs and service providers, contributing to greater confidence and collaboration.
5. Hands-on guidance in presenting services professionally and responding to market needs allowed Nduleko to stand out and secure new clientele.
6. Operational insight and restructuring helped the business accommodate increased demand by deploying additional staff and investing in essential equipment.
2. Training on financial management and costing/pricing strategies was provided to improve profitability and guide long-term sustainability.
3. Support with market positioning enabled the business to formalize and package its funeral PA service offering, which has since gained strong traction.
4. Mentorship and peer networking through SECP gave the business exposure to other entrepreneurs and service providers, contributing to greater confidence and collaboration.
5. Hands-on guidance in presenting services professionally and responding to market needs allowed Nduleko to stand out and secure new clientele.
6. Operational insight and restructuring helped the business accommodate increased demand by deploying additional staff and investing in essential equipment.
Outcome Details:
1. Business coaching and mentorship helped the entrepreneur identify and pursue new revenue opportunities, such as the funerals market.
2. mployment Growth: Staff numbers increased from 3 to 12 — a 300% increase in job creation.
3. Revenue Growth: Monthly revenue increased from R15,000 to over R40,000 — reflecting a 166% increase in turnover.
4. Market Expansion: The business acquired a completely new client segment (funeral services), which now accounts for more than 50% of bookings on weekends.
5. Operational Efficiency: Profitability has improved through structured pricing and reduced dependency on rented equipment.
6. Business Visibility: Enhanced positioning and professional presentation have led to increased referrals and formal partnerships with local funeral parlours.
2. mployment Growth: Staff numbers increased from 3 to 12 — a 300% increase in job creation.
3. Revenue Growth: Monthly revenue increased from R15,000 to over R40,000 — reflecting a 166% increase in turnover.
4. Market Expansion: The business acquired a completely new client segment (funeral services), which now accounts for more than 50% of bookings on weekends.
5. Operational Efficiency: Profitability has improved through structured pricing and reduced dependency on rented equipment.
6. Business Visibility: Enhanced positioning and professional presentation have led to increased referrals and formal partnerships with local funeral parlours.
Client Feedback
Client Comments:
The SEDA Enterprise Coaching Programme helped us see our business differently. We were able to reposition ourselves, connect with new clients, and grow our team. We’re grateful for the support and the doors it has opened for us.— Nduleko Group Team
