SHONDZ ENTERTAINMENT AND PROMOTIONS CC

Business Location: Township
Province Western Cape
Branch: Cape Winelands
Business Start Date: 2010-03-02
Busniess Type: cc

Business Dynamics and Challenges

Business Activities: - Sound equipment hiring - Disc jockey services - Events management services - Promotion services
Challenges/Needs: The following challenges were identified: • Limited clientele, and • Limited turnover and profits.

Intervention Insights and Results

Intervention Details: The client approached Seda Cape Winelands Branch to seek assistance with the growth of the business, where he was introduced to Mphumzi Mange, one of the Business Advisors who conducted a diagnostic assessment, the Critical Planning Exercise (CPE) on the business. The aim of the CPE is to plan and prepare financial projections for twelve months or more and simulates various “what if” scenarios. The assessment assisted the business to make accurate, realistic financial predictions and develop a plan which significantly contribute to the business viability and how best to improve competitiveness and grow the business. The following recommendations were implemented:
• Development of Website, and
• Facilitation of coaching and continuous business advice.
Outcome Details: The following results were achieved:
• Employment stayed the same at 4 employees, including the owner;
• Turnover increased from R245 000 to R283 800, an increase of 248.4%, and
• Profits have increased from R6 660 to R23 210, an increase of 84.84%.

Client Feedback

Client Comments: “I would like to take this opportunity and thank SEDFA in believing in my business and hope that you will continue providing me with the necessary support to grow my business further”.
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