Sayda Communications
| Business Location: | Rural area - Villages |
| Province | Northern Cape |
| Branch: | ZF Mgcawu |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Focuses on three pillars namely; Digital Skills & Robotics Training, Web Development & Digital Services, including Logistics and Last-Mile Delivery (Tasty-Express) being its anchor product.
Challenges/Needs:
When the client approached Sedfa for assistance, the business was facing a series of challenges such as access to local markets, had limited networks within key industry sectors and lacked strategic marketing channels. These shortcomings hindered the business to connect with potential clients and scale operations. Without improved access to market, their growth potential remained constrained, impacting both revenue generation and long-term sustainability.
Intervention Insights and Results
Intervention Details:
Critical Planning Exercise (CPE) assessment was conducted on the business to assess the viability and potential profitability. Access to market and training interventions were recommended for the client. The client was also recommended to participate at the ZF Mgcawu Pop-Up Market to promote the products and services and create brand awareness.
The client attended the following Sedfa training courses, Quality Management System and Digital literacy. The business exhibited their services at the ZF Mgcawu Pop-Up Market held in Postmansburg from 30 – 31 July 2024. The business also received a Momo Point of Sale (POS) device from MTN as a result of their participation at the Pop-Up Market.
The client attended the following Sedfa training courses, Quality Management System and Digital literacy. The business exhibited their services at the ZF Mgcawu Pop-Up Market held in Postmansburg from 30 – 31 July 2024. The business also received a Momo Point of Sale (POS) device from MTN as a result of their participation at the Pop-Up Market.
Outcome Details:
The implementation of the interventions provided the business with the necessary market exposure, increased visibility, networking opportunities. The business has subsequently secured delivery Service Level Agreements (SLA) with Shoprite and Spur Restaurant in Postmansburg and offer delivery services for local businesses in town and townships. The turnover of the business increased from R565 432.00 to R1 772 640.00 . Furthermore, the business created two (2) new jobs thus bringing the total number of employees to seven (7).
Sayda Communications and Tasty-Express have received national media attention for their innovative contributions to rural development and digital transformation. Ms. Nowalaza has proudly represented the brand in interviews and was featured on Metro FM, SAFM, Channel Africa and eNCA. These platforms highlighted Sayda’s work in bridging the technological divide, creating employment, and leading impactful logistics innovations through platforms like Tasty-Express.
Sayda Communications and Tasty-Express have received national media attention for their innovative contributions to rural development and digital transformation. Ms. Nowalaza has proudly represented the brand in interviews and was featured on Metro FM, SAFM, Channel Africa and eNCA. These platforms highlighted Sayda’s work in bridging the technological divide, creating employment, and leading impactful logistics innovations through platforms like Tasty-Express.
Client Feedback
Client Comments:
“I’ve always been passionate about technology and how it can change lives. I noticed that many businesses, especially SMEs, struggled with digital marketing and web presence. Some didn’t even have websites, I wanted to bridge that gap by offering solutions that help businesses thrive in the digital age,”
