Abdool Trading Enterprise
| Business Location: | Township |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | 2016-03-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business produces a wide range of high-quality products, including pickled chillies, chutneys, atchaar, curry powder, and garlic paste. These offerings are a fusion of tradition, taste, and authenticity – all made locally in Alabama.
Challenges/Needs:
Despite the promising product range, the business faced several critical challenges that limited its potential for growth:
• The owner lacked formal business management skills.
• Products were not tested for nutritional values or shelf life by the SABS.
• There was limited access to mainstream and formal markets.
• The business was not compliant with statutory requirements.
• Product packaging lacked barcoded labels, which hindered retail placement.
• Marketing materials were non-existent or informal.
• Access to finance was a major hurdle, limiting production capacity.
Intervention Insights and Results
Intervention Details:
Through targeted and strategic support, SEFDA stepped in to unlock the business's potential by offering the following interventions:
• Business Management Training to equip the owner with essential entrepreneurial and financial skills.
• HACCP Training to strengthen food safety practices and compliance.
• Development of a Business Improvement Strategy tailored to the company’s operational needs.
• Formalization Support through CIPC registration and obtaining a SARS tax clearance certificate.
• Product Testing with SABS to confirm nutritional content and determine product shelf life.
• Design and Printing of Barcoded Labels to enable market readiness and product tracking.
• Development of Professional Marketing Materials to enhance brand visibility and customer appeal.
• Application Support for Asset Assist Grant, resulting in successful funding approval.
• Business Management Training to equip the owner with essential entrepreneurial and financial skills.
• HACCP Training to strengthen food safety practices and compliance.
• Development of a Business Improvement Strategy tailored to the company’s operational needs.
• Formalization Support through CIPC registration and obtaining a SARS tax clearance certificate.
• Product Testing with SABS to confirm nutritional content and determine product shelf life.
• Design and Printing of Barcoded Labels to enable market readiness and product tracking.
• Development of Professional Marketing Materials to enhance brand visibility and customer appeal.
• Application Support for Asset Assist Grant, resulting in successful funding approval.
Outcome Details:
The interventions by SEFDA have delivered tangible results and sustainable growth for Abdool Trading Enterprise:
• Successfully accessed Asset Assist funding to the value of R145,611.65.
• Four jobs were sustained and two were created contributing to local employment.
• Improved market access, with products at an outlet near Shoprite Hyper.
• Enhanced packaging and compliance, opening doors to more regulated markets.
• Strengthened brand awareness.
• Operational capacity expanded, allowing for consistent production and product innovation.
• Sales increased from R128,875 to R152,980, reflecting improved market reach and consumer demand.
• Successfully accessed Asset Assist funding to the value of R145,611.65.
• Four jobs were sustained and two were created contributing to local employment.
• Improved market access, with products at an outlet near Shoprite Hyper.
• Enhanced packaging and compliance, opening doors to more regulated markets.
• Strengthened brand awareness.
• Operational capacity expanded, allowing for consistent production and product innovation.
• Sales increased from R128,875 to R152,980, reflecting improved market reach and consumer demand.
Client Feedback
Client Comments:
SEFDA has truly transformed my business. Before their support, I was just making products with passion but didn’t know how to grow or reach bigger markets. Now, with their help, I have proper labels, my products are tested and trusted, and I’ve even received funding to buy much-needed equipment. I feel empowered and confident about the future of my business.” Says Priscilla Farrel.
