Azania Vegetable Achaar and Chilli Paste Pty Ltd
| Business Location: | Township |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | 2023-01-27 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business specializes in the production of traditional vegetable atchaar and chilli paste, using homemade recipes that reflect South African culinary heritage.
Challenges/Needs:
• Lack of business acumen and formal management training.
• Limited access to markets, which restricted sales and brand visibility.
• No product testing by SABS for nutritional value and shelf life, making it difficult to approach formal retailers.
• Lack of product packaging standards, including missing barcodes and compliance labelling.
• Limited exposure to industry networks and no participation in trade shows or business pitching platforms.
Intervention Insights and Results
Intervention Details:
To address these challenges, Seda provided a comprehensive package of support to Azania Vegetable Atchaar and Chillie Paste, which included:
• Training on Hazard Analysis and Critical Control Points (HACCP) to improve food safety standards and compliance.
• Business management training to build the owner’s capacity in running a sustainable business.
• Pitching skills development, enabling Nolethando to confidently present her business to potential funders and buyers.
• Product testing through SABS to determine shelf life and nutritional content, enhancing product credibility.
• Support with designing barcoded labels, making the product retail-ready.
• Assistance with access to finance, helping the business acquire resources for growth.
• Exposure to trade exhibitions, where the business could network, promote its products, and attract new customers.
• Training on Hazard Analysis and Critical Control Points (HACCP) to improve food safety standards and compliance.
• Business management training to build the owner’s capacity in running a sustainable business.
• Pitching skills development, enabling Nolethando to confidently present her business to potential funders and buyers.
• Product testing through SABS to determine shelf life and nutritional content, enhancing product credibility.
• Support with designing barcoded labels, making the product retail-ready.
• Assistance with access to finance, helping the business acquire resources for growth.
• Exposure to trade exhibitions, where the business could network, promote its products, and attract new customers.
Outcome Details:
• Sales revenue increased from R8,500 to R413,000.
• Net profit improved dramatically from R4,600 to R40,796.
• The business now operates professionally and compliantly, with food safety standards in place and tested, barcoded products that meet retail standards.
• Market visibility has expanded significantly through trade exhibitions and improved packaging.
• The owner’s business confidence and skills have grown, allowing her to plan strategically and access new opportunities.
• Net profit improved dramatically from R4,600 to R40,796.
• The business now operates professionally and compliantly, with food safety standards in place and tested, barcoded products that meet retail standards.
• Market visibility has expanded significantly through trade exhibitions and improved packaging.
• The owner’s business confidence and skills have grown, allowing her to plan strategically and access new opportunities.
Client Feedback
Client Comments:
Seda didn’t just help my business — they empowered me as a businesswoman. I had a good product, but I didn’t know how to grow. Through training, product testing, labelling and marketing support, Seda made it possible for my brand to become credible and competitive. Now, I walk into stores and exhibitions with pride, knowing Azania is ready for the shelves.”
— Nolethando Smous, Founder of Azania Vegetable Atchaar and Chillie Paste
— Nolethando Smous, Founder of Azania Vegetable Atchaar and Chillie Paste
