Beauty Lair
| Business Location: | Township |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Beauty Lair offers comprehensive training in make-up application, manicure, pedicure, and self-make-up techniques.
Challenges/Needs:
• Limited market access: Reaching potential customers and promoting services proved difficult.
• Lack of business skills: The owners had technical knowledge but lacked formal business acumen to operate and grow the business efficiently.
Intervention Insights and Results
Intervention Details:
After assessing the business’s needs, Seda provided the following support:
• Development of marketing materials to improve brand visibility and client attraction.
• Training in basic business skills, such as financial management, customer service, and operations.
• Business growth support, including mentorship and coaching, to help the business scale sustainably.
• Development of marketing materials to improve brand visibility and client attraction.
• Training in basic business skills, such as financial management, customer service, and operations.
• Business growth support, including mentorship and coaching, to help the business scale sustainably.
Outcome Details:
• Business visibility has increased, attracting more clients and boosting brand recognition in the local market.
• The owners are now equipped with sound business knowledge, enabling them to run operations more professionally and efficiently.
• Sales revenue grew exponentially, increasing from R29,000 to R362,914.
• Net profit improved significantly, rising from R8,125 to R123,475.
• Staff complement remained the same.
• The owners are now equipped with sound business knowledge, enabling them to run operations more professionally and efficiently.
• Sales revenue grew exponentially, increasing from R29,000 to R362,914.
• Net profit improved significantly, rising from R8,125 to R123,475.
• Staff complement remained the same.
Client Feedback
Client Comments:
Working with Seda changed our business completely. We didn’t know how to run a business before — we just had the passion. Seda helped us put structure into our operations, gave us professional branding, and taught us how to think like businesspeople. Our confidence has grown, and so has our business.”
— Kopano Marabutse, Co-owner of Beauty Lair
— Kopano Marabutse, Co-owner of Beauty Lair
