Saruree Artistry
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Saruree Artistry offers a variety of beauty services ranging from bridal and special effects makeup to more advanced treatments like microblading, ombre brows, lip blush tattooing, facial therapies, and slimming treatments.
Challenges/Needs:
Lack of formal marketing, relying heavily on word-of-mouth referrals
Cash flow constraints restricting growth initiatives
Lack of branding, particularly no vehicle branding, limiting visibility for mobile/house-call services
Sole proprietorship structure, impacting business continuity and service delivery when the owner is unavailable
Intervention Insights and Results
Intervention Details:
To address these challenges, Seda intervened by assisting Saruree Artistry with vehicle branding. This intervention aimed to enhance the business’s visibility during mobile service appointments and promote a more professional image in the community. The vehicle branding served as a moving advertisement, helping the business gain more recognition and attract a wider customer base, especially in Pretoria and surrounding areas.
Outcome Details:
Following Seda’s intervention, Saruree Artistry experienced notable growth in both its operations and revenue. The business expanded from having only one employee, the founder herself, to employing a team of five individuals. This growth allowed the business to cater to more clients and improve service delivery. Additionally, Saruree Artistry saw an increase in turnover, rising from R360,000 to R426,000. The intervention significantly boosted the brand’s market presence and laid the groundwork for further expansion and sustainability.
Client Feedback
Client Comments:
Thank you.
