Baby Swag Pty(Ltd)
| Business Location: | Rural & Township |
| Province | Eastern Cape |
| Branch: | Amathole |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
• The business offers kids entertainment and events.
Challenges/Needs:
Lacked marketing material and could not reach its target market.
Intervention Insights and Results
Intervention Details:
• The SMME has been assisted with a vehicle branding intervention to market the business.
Outcome Details:
The SMME now has a branded vehicle that is used when organizing and hosting kids events in schools, homes, malls and other kids enmities.
Increased Turnover from R270 000,00 to R445 549,00 (65%)
Number of employees increased from 10 to 15 employees
Increased Turnover from R270 000,00 to R445 549,00 (65%)
Number of employees increased from 10 to 15 employees
Client Feedback
Client Comments:
My interaction with SEDA, although slower than initially expected, was ultimately rewarding and worth the perseverance. After several follow-ups and consistent engagement, SEDA assisted my company, Baby Swag — a kids’ entertainment business — with vehicle branding tailored to our specifications. The vibrant cartoon-themed branding has significantly enhanced our visibility and brand recognition in the communities we serve. This not only attracted more clients but also created new job opportunities within the company. I am grateful for SEDA’s support, as the branding initiative has made a noticeable impact on our growth and credibility as a township-based SMME.
