Dovi Peanuts ta Yummy Tummy
| Business Location: | Urban |
| Province | Eastern Cape |
| Branch: | Nelson Mandela Bay |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Her journey has been shaped by her solid educational foundation in business and entrepreneurship, having studied through College SA, as well as over a decade of experience in the retail sector. Her understanding of consumer needs, coupled with her passion for healthy living, enabled her to spot a gap in the market for high-quality, organic nut-based products. Recognising the importance of diversification to build a resilient business, Patience expanded the Yummy Tummy product range to include almond and macadamia nut butters, dried fruits and nuts, and, more recently, granola and granola bars. Each product is thoughtfully crafted to meet the demand for natural, minimally processed foods that cater to modern lifestyles.
Challenges/Needs:
Despite the popularity of its original peanut butter, Yummy Tummy faced challenges in introducing its newer products—such as almond and macadamia nut butters, granola bars, and dried fruits—to a wider market. Limited exposure and competition from established brands made it difficult to reach potential customers and expand the business's footprint.
Intervention Insights and Results
Intervention Details:
To address these challenges, Seda facilitated Yummy Tummy's participation in the Fairview Market, a well-known venue frequented by food enthusiasts and health-conscious consumers. This opportunity provided the business with a platform to showcase its diverse product range, engage directly with customers and build brand recognition.
Outcome Details:
The intervention led to significant growth for Yummy Tummy:
• Sales increased from R599 581 to R862 382 (43.8%).
• The workforce expanded from 2 to 8 employees, creating new job opportunities within the community.
• Sales increased from R599 581 to R862 382 (43.8%).
• The workforce expanded from 2 to 8 employees, creating new job opportunities within the community.
Client Feedback
Client Comments:
“We are incredibly grateful for Sedfa’s support and guidance on product positioning, branding, and market access. Thank you for believing in Yummy Tummy and for helping us grow from a small kitchen operation to a recognised brand in our community. We are excited about what the future holds and look forward to a continued partnership with Sedfa.”
