Mood Swings
| Business Location: | Urban |
| Province | Mpumalanga |
| Branch: | Ehlanzeni |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Buying, branding and selling of t-shirts, hoodies and hats
Challenges/Needs:
1.Funding Limitations: Starting a business requires capital, and securing sufficient funding has been a significant hurdle. This limitation has impacted the brand's ability to scale production and expand its product line.
2.Market Competition: The fashion industry is highly competitive, with numerous brands vying for consumers' attention. Standing out in such a crowded market necessitates continuous innovation and a unique value proposition.
3.Managing expenses related to manufacturing, marketing, and distribution has been challenging, especially in the initial stages of the business.
4.Building brand recognition and establishing a loyal customer base requires time and consistent effort, posing a challenge for a new entrant in the market.
Intervention Insights and Results
Intervention Details:
The business was assisted with market readiness through developing marketing materials and facilitation of access to potential partners and investors through platforms such as expos and exhibitions
Outcome Details:
·The business was able to hire 2 employees.
Client Feedback
Client Comments:
I was never going to be able to do this alone. I appreciate the support I got from Seda
