La Familia
| Business Location: | Rural area - Farms |
| Province | Free State |
| Branch: | Xhariep |
| Business Start Date: | 2013-05-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Farming: The company is actively involved in farming on 222ha, with 20ha under irrigation.
Crop Cultivation: They practice double cropping, planting wheat and maize in one water year. They also grow maize, popcorn, cotton, and soya beans.
Crop Rotation: The company recognizes the importance of crop rotation as part of best soil management practices.
Production Planning: They create detailed production plans for growing and harvesting maize, wheat, and soya.
Water Management: The business is involved in water rights management and planning for efficient water usage.
Challenges/Needs:
Financial Constraints: Limited funding for expansion, equipment, and infrastructure.
Market Access & Competition: Difficulty securing buyers and competing with larger agribusinesses.
Sustainability & Resource Management: Managing costs of water, electricity, and sustainable farming practices.
Workforce & Technology Challenges: Need for skilled labour and adoption of modern agricultural technology.
Logistics & Environmental Factors: Transportation issues, climate risks, and maintaining produce quality.
Intervention Insights and Results
Intervention Details:
Branding and Packaging: Sedfa assisted the company in creating a professional brand identity with logo design, packaging stickers, and branded packaging boxes.
Access to market: The business was assisted with exposure to exhibit their products at most of Sedfa Pop-up markets and Agricultural business Day.
Food Testing: The client was assisted with food testing.
Food Safety Training and Compliance: The client attended and was trained of food safety and compliance.
Access to market: The business was assisted with exposure to exhibit their products at most of Sedfa Pop-up markets and Agricultural business Day.
Food Testing: The client was assisted with food testing.
Food Safety Training and Compliance: The client attended and was trained of food safety and compliance.
Outcome Details:
• Improved Crop Management
• Increased Water Efficiency
• Timely Planting
• Enhanced Productivity and Income
• The creation of 6 jobs have been sustained.
• Net profit increased to 262,899.00
• Increased Water Efficiency
• Timely Planting
• Enhanced Productivity and Income
• The creation of 6 jobs have been sustained.
• Net profit increased to 262,899.00
Client Feedback
Client Comments:
"Sedfa continues to provide excellent service and goes the extra mile to support our business,"
