Impepho Essentials

Business Location:	Rural area - Villages
Province	Mpumalanga
Branch:	Ehlanzeni
Business Start Date:	2024-02-05
Busniess Type:	Company

Business Dynamics and Challenges

Business Activities: Manufacturing of personal care products

Challenges/Needs: • Market Competition: The natural and organic product industry is becoming increasingly saturated with numerous brands vying for consumer attention. Impepho Essentials must differentiate itself through unique branding, quality products, and effective marketing strategies. • Supply Chain Management: Sourcing raw materials sustainably can be challenging, especially when it involves working with local communities and ensuring fair trade practices. Fluctuations in demand can also affect availability. • Regulatory Compliance: Navigating local and international regulations related to the production and marketing of herbal products can be complex. Ensuring compliance with safety and labelling standards is crucial to avoid legal issues. • Consumer Awareness and Education: Many potential customers are not aware of the benefits of Impepho and similar products. Educating consumers while avoiding misinformation is necessary to build trust in the brand. • Sustainability Practices: Balancing profitability with sustainability can be a delicate task. Customers increasingly expect brands to be socially and environmentally responsible, which require significant investment

Intervention Insights and Results

Intervention Details: • The business was assisted with development of marketing material and access to market through exhibitions.

Outcome Details: • FNB absorbed Impepho essentials to be one of the businesses that attends the monthly event for free.

• The business was able to report a turnover of R24 890.00 which is a 100% turnover increase
• The business was able to generate a positive Net profit of R14 508.01

Client Feedback

Client Comments: I was never going to be able to do this alone. I appreciate the support I got from Seda