Auguila Enterprise Pty Ltd
| Business Location: | Urban |
| Province | Eastern Cape |
| Branch: | Nelson Mandela Bay |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business specializes in traditional cuisine, offering a diverse range of authentic meals, including:
• Umleqwa
• Amacala
• Ugeme
• Steam bread
• Umngqusho and many more
Challenges/Needs:
Despite its potential, the business faced with several challenges, including:
• Limited marketing initiatives and low visibility, reducing its ability to attract new customers.
• Lack of a Point of Sales (POS) system to streamline financial transactions and record-keeping.
• A need for advisory support strategies for market growth.
• Haccp training required;
Intervention Insights and Results
Intervention Details:
Sedfa business advisor, Thabo Ngwadla, conducted a diagnostic assessment of Auguila Enterprise to evaluate its strengths and weaknesses. Based on the findings, Sedfa provided the following interventions to enhance the business’s visibility and operational efficiency:
Implementation of a Point of Sales System (POS)
Business signage to improve visibility and branding
Productivity training to enhance efficiency
Haccp Training to ensure compliance with food safety standards
The business was assisted with the submission of asset assist program application
Implementation of a Point of Sales System (POS)
Business signage to improve visibility and branding
Productivity training to enhance efficiency
Haccp Training to ensure compliance with food safety standards
The business was assisted with the submission of asset assist program application
Outcome Details:
Through Sedfa’s business support the business has realized the following benefits:
Enhanced brand visibility and improved signage have increased customer awareness and foot traffic;
The business has attracted more clients, leading to higher sales.
The turnover of the business has increased from R 821 424 to R 978 252.
The POS system has streamlined financial record-keeping, improving operational efficiency..
The business has successfully maintained four permanent jobs
Enhanced brand visibility and improved signage have increased customer awareness and foot traffic;
The business has attracted more clients, leading to higher sales.
The turnover of the business has increased from R 821 424 to R 978 252.
The POS system has streamlined financial record-keeping, improving operational efficiency..
The business has successfully maintained four permanent jobs
Client Feedback
Client Comments:
"Thank you, Sedfa, for helping our business grow! Sedfa’s investment in our company has been incredibly impactful, allowing us to strengthen our brand and increase our turnover
