Folang House of Health Clinic (Pty) Ltd
| Business Location: | Rural area - Villages |
| Province | Limpopo |
| Branch: | Mopani |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Folang House of Health Clinic was established by Ledile Ramphela who has served on the health industry as a nurse for over 30 years. When she went on pension, she needed to do something to keep herself active so she set up Folang House of Health Clinic with the help of the daughter. She used a portion of money from her own pension funds to set up the business. As part of the ground work, she enrolled for dispensary course which would help in rendering some of the basic clinical services.
Folang House of Health Clinic renders primary health care services such as the following:
• Family planning
• Minor illnesses
• Baby wellness
• Antenatal/postnatal clinic
• Circumcision
• Wound dressing
• HIV/AIDS Counselling and testing
• Chronic medication distribution
Challenges/Needs:
The business challenges have been mainly inability to create awareness to the potential market.
Intervention Insights and Results
Intervention Details:
(i) Business assessment
The assessment helped with identification of strengths and weaknesses. This analysis generated a plan of action, as a result; Seda intervened as follows to help the client:
(ii) E-marketing
Seda assisted the business to set up a professional and interactive website that would be an information platform for the clients, especially the target market. The website is aimed at creating an online presence to reach a wider audience.
(iii) Marketing collaterals
The client was assisted with corporate identity, advertising board, gazebo and branding, flyers, banners and other marketing collaterals.
(i) Business assessment
The assessment helped with identification of strengths and weaknesses. This analysis generated a plan of action, as a result; Seda intervened as follows to help the client:
(ii) E-marketing
Seda assisted the business to set up a professional and interactive website that would be an information platform for the clients, especially the target market. The website is aimed at creating an online presence to reach a wider audience.
(iii) Marketing collaterals
The client was assisted with corporate identity, advertising board, gazebo and branding, flyers, banners and other marketing collaterals.
Outcome Details:
The business has managed to attract clients and has recorded many enquiries. This is owing to the website and marketing collaterals. The business has grown from sales of R180,000 to R325,431.44. The business employment statistics has increased from 1 to 4.
Client Feedback
Client Comments:
“Seda has helped the business become more visible and accessible to our clients. The website has given us a chance to also be digitally visible and be known Beyond the community we operate in.
We are truly grateful for what Seda has done. Since this intervention we have increased our customer base.”
We are truly grateful for what Seda has done. Since this intervention we have increased our customer base.”
