Diahelong Feeds (Pty) Ltd

Business Location: Township
Province Gauteng
Branch: Fezile Dabi
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Bakeries / Confectionaries
Challenges/Needs: • Promotional and advertising materials. • Systems especially a POA system. • Education pertaining to policies and procedures about HR. • Business management and other developmental trainings. • Automation of financial processes that the company currently employs. • Access to funding, including guidance. • Access to markets.

Intervention Insights and Results

Intervention Details: • On-going mentorship and support from both SEDFA.
• Continuing invitations to various exhibitions held by SEDFA and other institutions – access to markets.
• Promotional and advertising (business cards, flyers and banners).
• Access to finance (NYDA and SEDFA Asset assist).
• Link to various markets and institutions.
Outcome Details: Through SEDA's interventions, Diahelong Feeds (Pty) Ltd was able to achieve the following:
• The turnover of the enterprise increased from R 30 000 to R 62 067.
• Appointment of an extra employee excluding the owner.
• A grant funding of R 50 000 from the National Youth Development Agency.
• Winning COCA-COLA’s Bizniz in a box, enabling the business to establish a national footprint.
• Improved business management tactics.

Client Feedback

Client Comments: ‘Thank you, guys, for walking this journey with us’ – Mamoholi Valelo
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