Purpledust Cakes
| Business Location: | Rural |
| Province | Free State |
| Branch: | Fezile Dabi |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Bakeries/confectionaries
Challenges/Needs:
• Promotional and advertising materials.
• Systems especially a POA system.
• Business management and other developmental trainings.
• Automation of financial processes that the company currently employs.
• Access to funding.
• Access to markets.
Intervention Insights and Results
Intervention Details:
• On-going mentorship and support from both SEDFA.
• Continuing invitations to various exhibitions held by SEDFA and other institutions – access to markets.
• Promotional and advertising (business cards, flyers and banners).
• Link to various markets and institutions.
• Continuing invitations to various exhibitions held by SEDFA and other institutions – access to markets.
• Promotional and advertising (business cards, flyers and banners).
• Link to various markets and institutions.
Outcome Details:
• The turnover of the enterprise increased from R 112 000 to R 134 400.
• Appointment of an extra employee excluding the owner.
• Increased exposure from the promotional and marketing materials received.
• DESTEA’s business of the week during the month of November 2025.
• Improved business management tactics.
• Appointment of an extra employee excluding the owner.
• Increased exposure from the promotional and marketing materials received.
• DESTEA’s business of the week during the month of November 2025.
• Improved business management tactics.
Client Feedback
Client Comments:
‘I want to thank the officials from SEDFA for their continuous support, especially for the promotional materials received’ – Mrs Matumo
