Elinathi trading Enterprise

Business Location: Township
Province Eastern Cape
Branch: Chris Hani
Business Start Date: 2020-12-01
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Their preliminary business is in design and craft of neck, ear, foot, arm and more beaded pieces for traditional Xhosa cultural events. The business owner also sews traditional garments for special Xhosa occasions and their products are inclusive of the following but not limited to them: • Dresses: Brightly colored dresses with braiding and beads. • Headpieces: Colorful braided turbans that represent the wearer's home region. • Necklaces: Long necklaces of beads, including ithumbu, worn for traditional dances. • Arm and ankle bracelets: beaded bracelets. • Collars: Multi-colored beaded collars that can extend to the shoulders. • Sling bags: Inxili, a sling bag used like a handbag. • Aprons: Long aprons worn over dresses by married women. • Cloaks: Cloaks worn over dresses by married women.
Challenges/Needs: Lacked access to local markets

Intervention Insights and Results

Intervention Details: Promotional Material
Outcome Details: Access to local Markets

Client Feedback

Client Comments: I’m happy with the support Sedfa has provided for my business”.
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