Amazizi leatherworks pty ltd
| Business Location: | Rural area - Villages |
| Province | KwaZulu-Natal |
| Branch: | Durban |
| Business Start Date: | 2021-11-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Amazizi Leatherworks was founded in 2021 by Jabu Dlamini, though the business officially began operations in 2023. Jabu's journey into leatherworking was inspired by her own experiences as a nurse, where she spent long hours on her feet and needed comfortable shoes. She found that only leather shoes provided the comfort, breathability, durability, and protection she needed, sparking her passion for leathercraft.
With a clear vision in mind, Jabu established Amazizi Leatherworks with the goal of creating high-end, environmentally responsible leather accessories, bags, and shoes. Their products are driven by design, ensuring both style and function. The brand's mission is not only to cater to local demand but also to create a name for itself internationally, with goals to export products outside South Africa.
Amazizi Leatherworks is committed to producing quality leather goods that align with sustainable practices, combining timeless craftsmanship with contemporary design. The business aspires to be a leading brand in the leather accessory industry, offering customers durable and stylish products.
Challenges/Needs:
As a new business still in its start-up phase, Amazizi Leatherworks was actively working to build its customer base. To accelerate growth, the business joined several organizations that offer support and resources, including:
• The Trade Global Export Accelerator Programme
• Pietermaritzburg Business Chamber
• Durban Textile and Leather Incubator
Through these organizations, Amazizi Leatherworks gained access to valuable networking opportunities and industry-specific support. One significant milestone was being selected by the Trade Global Export Accelerator Programme to attend the Africa Trade Expo in Cape Town in October 2024, an important event for expanding the business’s exposure. To make the most of this opportunity, Amazizi Leatherworks required marketing materials to showcase its products at the exhibition.
Intervention Insights and Results
Intervention Details:
Seda provided valuable support by supplying marketing materials. This assistance was crucial in enabling the business to showcase its products, attract potential customers, and drive sales at the exhibition. This support played a key role in the business's efforts to build its customer base and expand its reach.
Outcome Details:
As a result of the support and efforts made, Amazizi Leatherworks has seen significant progress across several key performance indicators:
•Turnover Increase: The business's turnover has increased by R22 993.00
•Employment Increase: The number of employees grew from 2 to 3
•Net Profit Increase: Net profit saw a positive change of R2 982.28, highlighting the business’s improved financial health.
•Turnover Increase: The business's turnover has increased by R22 993.00
•Employment Increase: The number of employees grew from 2 to 3
•Net Profit Increase: Net profit saw a positive change of R2 982.28, highlighting the business’s improved financial health.
Client Feedback
Client Comments:
Thank you so much for your support; it truly means a lot, and this assistance will have a lasting impact.
