Springvale Honey Company (Pty) Ltd

Business Location: Urban
Province KwaZulu-Natal
Branch: Durban
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Honey manufacturing. The business deals with the following: • Pollination services, • hive maintenance, • bee removals, • educational talks, • community upliftment projects, • honey sales, • beeswax cosmetics.
Challenges/Needs: Springvale Honey Company was experiencing difficulties accessing local markets and participating in exhibitions to expand its customer base. Based in Gillitts, the business frequently attends trade shows but lacked essential outdoor marketing materials, such as teardrop banners and tablecloths, which are crucial for effective exposure and attract customers. Following an assessment by Seda, it was determined that these materials are needed to enhance the company's visibility. The client therefore requested Seda's assistance to address this need.

Intervention Insights and Results

Intervention Details: Seda provided client with the following marketing materials:
• Teardrop banner X2
• Tablecloth X1
These items significantly improved the visibility and professional appearance of the business at markets and trade shows
Outcome Details: • Turnover Increase: The turnover increased from R20,000.0 to R292,080.33, a remarkable change of R272,080.33.
• Employment Increase: The business expanded its team from 1 to 3 employees, adding 2 new positions.
• Expenses Increase: Total expenses rose from R15,800.0 to R236,533.0 due to increased travel costs, market fees, wages, and nationwide market day participation.
• Net Profit Increase: Net profit grew from R4,200.0 to R55,547.33, an increase of R51,347.33.

Client Feedback

Client Comments: Springvale was assisted by SEDA in 2024. We were provided with a tablecloth and two advertising banners. These were both much needed at the time and have been very well utilized. It made a huge impact at markets and trade shows making our stall far more identifiable and professional. The service I received from Samkelisiwe has been fantastic, she has been supportive and professional throughout the process.
Since SEDA provided us with assistance we have seen a major increase in sales and we have been able to onboard a new employee. In 2025 we look forward to growing this business, employing more staff and making an impact!
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