Nhlamolo florist
| Business Location: | Rural area - Villages |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | 2014-02-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Nhamolo Florist, owned and managed by Violet Mmaluleka, specializes in both artisan flowers and fresh flower arrangements in Hammanskraal. The business provides a range of services within the floral industry, including:
Bouquets for Special Occasions – Birthdays, anniversaries, graduations, and proposals.
Wedding Floral Design – Bridal bouquets, corsages, floral arches, and centerpieces.
Event Floral Décor – Elegant setups for corporate events, private functions, and parties.
Handcrafted Dried Flower Arrangements – Stylish preserved flowers for long-lasting beauty.
Floral Art Pieces – Unique, creative floral installations for décor and gifting.
Challenges/Needs:
Nhamolo Florist faces brand visibility challenges, including a limited brand visibility and insufficient advertising budget, affecting market reach. The business also struggles with access to new markets, facing local competition, difficulty securing corporate/event contracts, and retail/wholesale supply barriers. To overcome these challenges, Nhamolo Florist needs assistance with marketing material including attending exhibitions for stronger branding, networking opportunities, and improved logistics for wider market reach.
Intervention Insights and Results
Intervention Details:
The client was assisted with a free branded gazebo to enhance marketing and visibility. Additionally, she was invited to attend an exhibition, providing an opportunity to showcase her products/services, network with potential clients, and gain market exposure.
Outcome Details:
The intervention led to significant business growth. The client created 3 new jobs, expanding their workforce. Their turnover increased from R201,341.00 to R421,678.00, demonstrating improved market reach and sales.
Client Feedback
Client Comments:
Thank you SEDFA for the support
