Old John Curry Atchar (Pty) Ltd
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | George - Eden |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Old John Curry Atchar (Pty) Ltd is an atchar manufacturing business focusing on curry atchar and an assortment of sauces. The business began when Ms. Geraldine America, experimented with various recipes which resulted in bottled condiments. Cooking and baking are integral to her heritage, as she helped her aunt, Liza, in the kitchen from an early age. The business is based in Oudtshoorn.
Atchar is a tangy, spicy condiment made by blending various fruits and vegetables with spices and vinegar. Food items such as samoosas and ostrich liver cakes, which are quite popular are also available for sale. The company was founded in February 2023 but officially registered in January 2024.
Ms. America highlights that they aim to continually provide delicious, high-quality products that also bring happiness. She is a certified educator, and her experience in teaching was particularly beneficial for client service and product sales. The objective of the business is not only to generate profit but also to enhance the value of every client's experience.
Challenges/Needs:
Lack of access to markets;
Lack of access to funding, and
Lack of standardising of products.
Intervention Insights and Results
Intervention Details:
Trade Exhibition
Outcome Details:
Turnover increase
Employees increase
Employees increase
Client Feedback
Client Comments:
“Believe in yourself and your products, before everyone else does.”
