Safari Manufacturing CC
| Business Location: | Township |
| Province | Western Cape |
| Branch: | George - Eden |
| Business Start Date: | 2000-07-31 |
| Busniess Type: | cc |
Business Dynamics and Challenges
Business Activities:
Safari Braai Products was established in 2002, and it is managed by Mr. Peter Reinstorf, who has 50% shares in the business. He is operating the business with Vinia Reinstorf, who has 25% of the shares and VIP Trust owning 25%. This George-based business provides a wide range of quality braai and outdoor merchandise such as firelighters, charcoal, briquettes, firewood, braai equipment and camping-related products. The products are distributed thorough out the Southern Cape.
The Safari brand is a household name in braaiing and outdoor lifestyle, and they are proud to provide top quality products to the consumer market. The business is growing from strength to strength and it is now sold nationwide through various retail outlets, forecourts, and butcheries. Safari manufactures firelighters under its own brand but also packs private labels for many national companies such as Shoprite/Checkers, Fruit & Veg Group, Henneck Sacks and Agrinet. Safari sources all its charcoal products via its ‘sister’ company Braai Bricks for Africa, which contract packs Namibian charcoal in Safari’s branded bags.
The products are locally supplied to major retail supermarkets such as Pick ‘n Pay, Shoprite/Checkers, OK, SPAR, Food Lover’s Market and restaurants. They also supply to wholesalers such as Jumbo cash & carry, Brito’s & Megasave, national forecourts, and other independent outlets. During peak season periods Safari supply directly to camping sites and holiday resorts.
Besides Safari brand, there are other brands licenced for national and international markets such as SHOPRITE Holdings, Heneck Sacks (Pty) LTD, AGRINET, Food Lover’s Market & and Sefalana. Safari easily adapts to change their production lines to produce according to the client’s needs
Challenges/Needs:
CHALLENGES
The business experienced the following challenges:
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Lack of B-BBEE Certificate, and
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Lack of Product development- New packaging and design.
Intervention Insights and Results
Intervention Details:
Seda Business Advisor carried out an ACO and ERAT diagnostic assessments of the operations of the business. The aim of the exercise was to assist the business to identify the business strengths and weaknesses and to assist on how best to improve competitiveness as well as
to gain adequate market share.
The following interventions were implemented over a period of (15) years:
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Facilitation of B-BBEE certification, and
•
Development of new packaging designs.
to gain adequate market share.
The following interventions were implemented over a period of (15) years:
•
Facilitation of B-BBEE certification, and
•
Development of new packaging designs.
Outcome Details:
Through Seda’s business support, the business achieved the following benefits:
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Business expansion, locally, nationally and internationally, and
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Turnover grew from R 28 931 428 to R 30 794 789 over 5 months, an increase of 6.44%
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Business expansion, locally, nationally and internationally, and
•
Turnover grew from R 28 931 428 to R 30 794 789 over 5 months, an increase of 6.44%
Client Feedback
Client Comments:
We now have a BEE plan in place to increase our scorecard. Sedfa also assisted us with new product development/packaging to increase our product range to our customers.”
