Tshiate cleaning solutions
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Detergents
Challenges/Needs:
Challenges/Needs
Before receiving support, Tshiate Cleaning Solutions faced the following key challenges:
• Low brand visibility, limiting customer reach and sales growth.
• Lack of professional marketing materials, making it difficult to promote products effectively.
• Restricted market access, as the business relied heavily on informal sales channels.
Intervention Insights and Results
Intervention Details:
Intervention/Solution
To address these challenges, SEDA provided targeted support, which included:
• Marketing material development, equipping the business with branded promotional content, including brochures, labels, and flyers to enhance its professional image.
• Brand positioning guidance, helping the business attract larger retailers and corporate clients.
• Sales strategy improvement, enabling the business to showcase its products effectively at pop-up markets and industry exhibitions.
To address these challenges, SEDA provided targeted support, which included:
• Marketing material development, equipping the business with branded promotional content, including brochures, labels, and flyers to enhance its professional image.
• Brand positioning guidance, helping the business attract larger retailers and corporate clients.
• Sales strategy improvement, enabling the business to showcase its products effectively at pop-up markets and industry exhibitions.
Outcome Details:
The intervention had a significant impact on Tshiate Cleaning Solutions' growth and market reach:
• Turnover increased from R240,000 to R300,000, reflecting a R60,000 revenue boost.
• Net profit improved from R39,600 to R81,600, indicating stronger financial sustainability.
• Employment grew from 1 to 4 employees, creating three new jobs within the local community.
• Expenses rose from R200,400 to R218,400, due to increased production and marketing efforts.
• Enhanced brand visibility resulted in new customer acquisitions, leading to higher sales volumes and new business opportunities
• Turnover increased from R240,000 to R300,000, reflecting a R60,000 revenue boost.
• Net profit improved from R39,600 to R81,600, indicating stronger financial sustainability.
• Employment grew from 1 to 4 employees, creating three new jobs within the local community.
• Expenses rose from R200,400 to R218,400, due to increased production and marketing efforts.
• Enhanced brand visibility resulted in new customer acquisitions, leading to higher sales volumes and new business opportunities
Client Feedback
Client Comments:
"The marketing support from SEDA was exactly what our business needed. Before, we had great products, but not enough people knew about us. Now, with professional branding and promotional materials, more customers trust our products, and we’ve secured more sales. This growth has allowed us to hire more staff and position ourselves for even bigger opportunities!
