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| Business Location: | Township |
| Province | Limpopo |
| Branch: | Mopani |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Anaya manufactures and supplies cleaning chemicals to the market. The business is newly found, has identified an opportunity within the cleaning industry. The business is manufacturing cleaning detergents such as dish washing liquid, bleach, foam bath, pine gel and floor polish amongst other things. Some of the products are only manufactured on demand is they do not move fast. The business is supplying households, churches, schools, creches and few retail shops on regular basis. The business is operating from home, in the township of Namakgale and is only supplying the local market at the moment. The owner uses personal vehicle to distribute the products and to promote the business.
Challenges/Needs:
The business challenges have been lack of budget to promote the business, product improvement, business training and a need for business advisory services. Addressing these challenges would unlock the business potential for growth.
Intervention Insights and Results
Intervention Details:
(i) Business management training, start-up
Seda facilitated that the client attend business management workshop. The client was taught on how to start a business, developing business ideas, conducting SWOT analysis, company types and formation, market research, sales and marketing, business set up and operations and business plan/finance.
(ii) Packaging
Seda assisted the business to design products labels, unique barcodes and supplied product containers to assist the business. This intervention assisted the business to thrive through the challenges faced by many small businesses.
(iii) Marketing collaterals
The client was assisted with corporate identity such as a logo, business cards, vehicle branding and other marketing collaterals.
Seda facilitated that the client attend business management workshop. The client was taught on how to start a business, developing business ideas, conducting SWOT analysis, company types and formation, market research, sales and marketing, business set up and operations and business plan/finance.
(ii) Packaging
Seda assisted the business to design products labels, unique barcodes and supplied product containers to assist the business. This intervention assisted the business to thrive through the challenges faced by many small businesses.
(iii) Marketing collaterals
The client was assisted with corporate identity such as a logo, business cards, vehicle branding and other marketing collaterals.
Outcome Details:
The business has managed to stabilize and the sales have moved from R185,029 to R239,314. The business has also managed to increase employment from 1 to 2.
Client Feedback
Client Comments:
Seda professionalism is perfect and excellent!
