Yellow Rice
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | 2021-03-21 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The product range includes CBD oil, beard kits, African potato body cream, bath salts, hair food, and feminine care essentials, all crafted to promote healthier skincare and overall well-being. With the rise in consumer awareness about natural and organic products, Toca Essentials identified an opportunity to serve a niche market that values sustainable, chemical-free self-care solutions. The company’s mission is to elevate daily self-care rituals by providing premium, locally sourced products that nourish and protect the skin and hair.
Challenges/Needs:
Toca Essentials faced key challenges, including:
• Limited brand visibility, which impacted customer acquisition.
• Lack of recognized product certification, affecting market trust and credibility.
• Difficulty accessing national platforms, reducing opportunities to showcase products to a broader audience.
Intervention Insights and Results
Intervention Details:
SEDFA provided targeted business support to help Toca Essentials strengthen its market position and enhance product credibility. The assistance included:
• Marketing material support to improve brand visibility and attract more customers.
• Access to Proudly South African certification, enhancing the brand’s credibility and appeal to local markets.
• Product testing with the South African Bureau of Standards (SABS) to validate product quality and compliance with industry standards.
• Marketing material support to improve brand visibility and attract more customers.
• Access to Proudly South African certification, enhancing the brand’s credibility and appeal to local markets.
• Product testing with the South African Bureau of Standards (SABS) to validate product quality and compliance with industry standards.
Outcome Details:
The interventions by SEDA led to substantial business growth and market expansion:
• Turnover increased from R38,734 to R140,923, demonstrating strong financial progress.
• The business expanded its workforce from 2 to 4 employees, creating new job opportunities.
• Brand visibility improved significantly, resulting in increased customer engagement and sales.
• Gaining Proudly SA certification positioned Toca Essentials as a trusted local brand.
Although operational expenses increased due to the investment in branding, compliance, and expansion, the business is now well-positioned for sustained profitability and further market penetration.
• Turnover increased from R38,734 to R140,923, demonstrating strong financial progress.
• The business expanded its workforce from 2 to 4 employees, creating new job opportunities.
• Brand visibility improved significantly, resulting in increased customer engagement and sales.
• Gaining Proudly SA certification positioned Toca Essentials as a trusted local brand.
Although operational expenses increased due to the investment in branding, compliance, and expansion, the business is now well-positioned for sustained profitability and further market penetration.
Client Feedback
Client Comments:
""The support from SEDA has been a game-changer for Toca Essentials. The marketing materials boosted our brand awareness, while our Proudly SA membership gave customers more confidence in our products. These interventions have set us on a path for sustainable growth, and we’re excited for what’s ahead!"
