The Artisan
| Business Location: | Rural area - Farms |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The client approached the Seda City of Cape Town Branch for assistance and was introduced to a Business Advisor, who conducted an Export Readiness Assessment Tool (ERAT) diagnostic assessment to facilitate the process of market access for the client. ERAT is a tool that determines export readiness of the business.
Challenges/Needs:
Lack of brand exposure in the market.
Intervention Insights and Results
Intervention Details:
The following intervention was implemented:
• Facilitated attendance of Decorex Cape Town that took place at the Cape Town International Convention Centre from the 6th – 9th June 2024.
• Facilitated attendance of Decorex Cape Town that took place at the Cape Town International Convention Centre from the 6th – 9th June 2024.
Outcome Details:
The following outcomes were achieved:
• Turnover increased from R 368 756 to R 1014 466, an increase of 175.1%, and
• Employees increased from 5 to 6 staff members.
• Turnover increased from R 368 756 to R 1014 466, an increase of 175.1%, and
• Employees increased from 5 to 6 staff members.
Client Feedback
Client Comments:
Tanger with Seda helped me by advising me to do Decorex in 2024. They paid for the stand which helped me to display all my products and connect with possible buyers and new clients. It gave me a platform to connect with the people and advertise to people who we are and what we do. We made some good sales at the show and after the show. We had a contract to do custom work, and we started selling to a brick and mortar retail shop. The show makes a difference to your company and it's a brilliant platform to showcase new and exciting products. I hope to be part of the Decorex exhibition for many years to come. Thank you Tanger and the team at Seda.
