Betterloo Pty Ltd
| Business Location: | Urban |
| Province | Free State |
| Branch: | Mangaung Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing & Installation – Portable Toilets & Graveyard Markers
Challenges/Needs:
Despite its success, BetterLoo faces several challenges that hinder its growth and expansion. One of the main obstacles is securing adequate funding to scale its operations. The company requires additional capital to expand its fleet, invest in innovative technologies, and enhance service delivery. Limited financial resources slow down their ability to meet increasing market demand.
Access to advanced machinery is another significant hurdle. BetterLoo aims to manufacture its own mobile toilet units and incorporate cost-effective features like water-saving and solar-powered technologies. However, without the necessary equipment, production costs remain high, limiting profitability and operational efficiency.
Additionally, market access poses a challenge as the company strives to secure contracts with larger events, municipalities, and construction projects. Expanding its reach requires stronger partnerships and targeted marketing efforts. Overcoming these challenges would enable BetterLoo to enhance sanitation services, increase its market share, and contribute to sustainable public health solutions.
Intervention Insights and Results
Intervention Details:
To support its growth and overcome operational challenges, BetterLoo has received key interventions that have significantly enhanced its capacity and market reach.
One of the major interventions was the provision of R248,752.10 worth of machinery from SEDFA. This investment has allowed BetterLoo to fabricate its own mobile toilet units and add cost-effective features such as portable tanks and basins. By manufacturing in-house, the company has significantly reduced production costs, enabling them to expand their fleet more efficiently while maintaining quality standards.
Additionally, BetterLoo has been equipped with a new online purchasing platform (website), which serves as a crucial tool for expanding market access. This digital platform allows the company to showcase its services, manage bookings, and reach a broader audience, including event organizers, construction firms, and municipalities. By leveraging e-commerce and digital marketing, BetterLoo can now connect with more customers, streamline operations, and drive business growth in a more sustainable manner.
One of the major interventions was the provision of R248,752.10 worth of machinery from SEDFA. This investment has allowed BetterLoo to fabricate its own mobile toilet units and add cost-effective features such as portable tanks and basins. By manufacturing in-house, the company has significantly reduced production costs, enabling them to expand their fleet more efficiently while maintaining quality standards.
Additionally, BetterLoo has been equipped with a new online purchasing platform (website), which serves as a crucial tool for expanding market access. This digital platform allows the company to showcase its services, manage bookings, and reach a broader audience, including event organizers, construction firms, and municipalities. By leveraging e-commerce and digital marketing, BetterLoo can now connect with more customers, streamline operations, and drive business growth in a more sustainable manner.
Outcome Details:
The interventions have had a significant impact on BetterLoo’s growth and financial performance. The acquisition of machinery worth R248,752.10 has enabled in-house production, reducing costs and increasing operational efficiency. The online purchasing platform has expanded market access, attracting more clients and boosting service demand. As a result, the company has seen a remarkable R709,653 increase in revenue, strengthening its financial stability. These interventions have positioned BetterLoo as a competitive player in the sanitation industry, driving sustained business growth and market expansion. Also, the employment of 3 employees.
Client Feedback
Client Comments:
Grateful for the support from SEDFA and hope that as the business grows, they will continue supporting our company.
