Dima Relela Productions Pty Ltd
| Business Location: | Rural area - Villages |
| Province | Limpopo |
| Branch: | Mopani |
| Business Start Date: | 2018-08-21 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
• The business activities
Its core business is sewing and embroidery of school uniform and traditional clothes.
Challenges/Needs:
• The challenges
The business challenge was the owner did not have business management skills and lack of capital equipment.
• Marketing materials
Intervention Insights and Results
Intervention Details:
• The client journeys
The client’s challenges were discussed with the business advisor. An assessment was conducted through interview process and by visiting the business premises.
• Business assessment
The assessment helped the client to with identification of strength and weakness. This analysis generated a plan of action for Seda’s interventions.
o Application for funding – SEDA ASSET ASSIST PROGRAMME
An application for finding was submitted which was successful, and the amount of R 248 518.50 was approved.
o Marketing and branding
Development of company logo and promotional materials were printed.
The company participated in many exhibitions including Pop-up market and Marula festival.
o Business coaching – Empretec Programme
The director was capacitated with Empretec programme which assisted her to learn how to set business goals and archive them, how to network, how to grow the business, and to change behavior towards the business.
The client’s challenges were discussed with the business advisor. An assessment was conducted through interview process and by visiting the business premises.
• Business assessment
The assessment helped the client to with identification of strength and weakness. This analysis generated a plan of action for Seda’s interventions.
o Application for funding – SEDA ASSET ASSIST PROGRAMME
An application for finding was submitted which was successful, and the amount of R 248 518.50 was approved.
o Marketing and branding
Development of company logo and promotional materials were printed.
The company participated in many exhibitions including Pop-up market and Marula festival.
o Business coaching – Empretec Programme
The director was capacitated with Empretec programme which assisted her to learn how to set business goals and archive them, how to network, how to grow the business, and to change behavior towards the business.
Outcome Details:
Outcome/ Results
• Employment opportunities
The business managed to increase its capital equipment and that led to the creation of 2 new employment opportunities and sustained 2 old jobs.
• Access to market
The entrepreneur was able to approach another school and present the samples for the uniforms that she made and that led to an increase in turnover by R 71 750.00 from the contract she acquired with schools.
• Employment opportunities
The business managed to increase its capital equipment and that led to the creation of 2 new employment opportunities and sustained 2 old jobs.
• Access to market
The entrepreneur was able to approach another school and present the samples for the uniforms that she made and that led to an increase in turnover by R 71 750.00 from the contract she acquired with schools.
Client Feedback
Client Comments:
"The support from Seda have helped me to grow my business and I have learned so many things through the trainings that I have attended.’
