Beat By Aggie Hair Salon (Pty)Ltd)
| Business Location: | Township |
| Province | Western Cape |
| Branch: | George - Eden |
| Business Start Date: | 2023-11-08 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The following interventions were implemented:
• Facilitation of registration with CIPC;
• Development of marketing material
• Pop Up Market at the Garden Route Mall was attended;
• Funding from the Township and Rural Entrepreneurship Programmes (TREP) and
• Acquired the equipment from the Informal Micro Enterprise Development
Programme (IMEDP).
Challenges/Needs:
The business experienced the following challenges:
• Lack of registration with the Companies and Intellectual Property Commission
(CIPC);
• Lack of Trade Exhibitions;
• Lack of additional equipment & stock;
• Lack of marketing tools, and
• Lack of finance.
Intervention Insights and Results
Intervention Details:
Sisanda Ntemo is a Seda client and he approached Seda for assistance, as his business was
not generating any sales. He consulted with one of the Business Advisors who conducted a
Critical Planning Exercise (CPE) and Small Business Assessment Tool (SBAT) on the business.
The CPE is a planning tool that prepares financial projections for twelve months or more
and simulates various "what if" scenarios. It assisted Ms Ntemo in making accurate, realistic
financial predictions and a plan to significantly contribute to the business viability. The CPE
showed that the business income needs to improve to ensure sustainability.
The following interventions were implemented:
• Facilitation of registration with CIPC;
• Development of marketing material
• Pop Up Market at the Garden Route Mall was attended;
• Funding from the Township and Rural Entrepreneurship Programmes (TREP) and
• Acquired the equipment from the Informal Micro Enterprise Development
Programme (IMEDP).
not generating any sales. He consulted with one of the Business Advisors who conducted a
Critical Planning Exercise (CPE) and Small Business Assessment Tool (SBAT) on the business.
The CPE is a planning tool that prepares financial projections for twelve months or more
and simulates various "what if" scenarios. It assisted Ms Ntemo in making accurate, realistic
financial predictions and a plan to significantly contribute to the business viability. The CPE
showed that the business income needs to improve to ensure sustainability.
The following interventions were implemented:
• Facilitation of registration with CIPC;
• Development of marketing material
• Pop Up Market at the Garden Route Mall was attended;
• Funding from the Township and Rural Entrepreneurship Programmes (TREP) and
• Acquired the equipment from the Informal Micro Enterprise Development
Programme (IMEDP).
Outcome Details:
Through Seda’s business support, the business achieved the following benefits:
• Increase the number of clientele, and
• Turnover increased from R 16 730 to R 22 414, an increase of 33.97%.
• Increase the number of clientele, and
• Turnover increased from R 16 730 to R 22 414, an increase of 33.97%.
Client Feedback
Client Comments:
“Seda has done a fantastic job for us; I now have marketing materials that help me promote my
company.”
company.”
