Sierra Massage Lounge

Business Location: Urban
Province Western Cape
Branch: George - Eden
Business Start Date: 2020-10-12
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: The following interventions were implemented: • Acquired the Asset Assist equipment, and • Facilitated attendance of a 10-Month Coaching and Mentorship.
Challenges/Needs: The business experienced the following challenges: • Lack of accreditation; • Lack of finance to increase production, and • Lack of Coaching and Mentorship.

Intervention Insights and Results

Intervention Details: The client approached Seda for assistance; she consulted with one of the Business Advisors
who conducted a Critical Planning Exercise (CPE) on the business. The CPE is a planning tool
that prepares financial projections for twelve months or more and simulates various
“what if" scenarios. It assisted Mrs Steyn in making accurate, realistic financial predictions
and a plan to significantly contribute to the business viability. The CPE showed that the
business income needs to improve to ensure sustainability.
The following interventions were implemented:
• Acquired the Asset Assist equipment, and
• Facilitated attendance of a 10-Month Coaching and Mentorship.
Outcome Details: Through Seda’s business support, the business achieved the following benefits:
• The client attended the mentorship and coaching programme, and
• Sales increased from R 374 873.55 to R 446 267.45, an increase of 19.04%.

Client Feedback

Client Comments: “I want to express our sincere gratitude to Seda for their mentorship, equipment funding, and
support. Seda has been a huge help. The 10-month coaching and mentoring program is now over,
and it has given me direction in my business that I was finding difficult to accomplish. I'll put what
I've learned to use at work.”
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