La Babes fragrances

Business Location:	Township
Province	Eastern Cape
Branch:	Alfred Nzo
Business Start Date:	2021-02-01
Busniess Type:	Company

Business Dynamics and Challenges

Business Activities: The company structure and individual participation and effort will all impact on the maximum capacity of employees in making or creating a brand that would be sustainable, delivery orientated and competent. In creating a company that is compliant with the workmen’s compensation act, we will ensure that whilst we are building a brand and looking at the bigger picture, we also consider the needs of the individuals who are participating in any scale. The manufacturing process is done at the premises where the business operates there is a designated room for manufacturing. Customers for the business are the individuals as well as schools around Bizana.

Challenges/Needs: The immediate challenge of the business was lack of visibility as it was not easily seen by potential clients, products were had no labelling as well as lack of training on how to manufacture some of the products. The owner has since approached Sedfa for assistance with marketing of the business, packaging material as well as technical skills training. Sedfa assisted the business with branding material as a marketing tool to increase visibility as well as assisting with the training by one of the Incubators to increase quality of the products.

Intervention Insights and Results

Intervention Details: The client was referred to a Business Advisor who, after consultation registered the client and conducted diagnostic assessments on the business. The assessment revealed that the business was very sensitive to either and increase or decrease of sales. One important issue the business had to focus on was to increase the turnover.
A service provider was appointed to assist the business with branding to increase visibility, packaging to access markets and training.

Outcome Details: Through the increased marketing efforts and improved visibility, the performance of the business improved in that the turnover increased by 450% from R10 000 to R55 000.

Employment remained unchanged at 4 employees but received contracts to supply some businesses in Bizana.

Client Feedback

Client Comments: We are grateful and thankful to Sedfa for their support and assistance with training and branding material that lead to business growth.