ThatoM Enterprises (Pty) Ltd
| Business Location: | Rural |
| Province | North West |
| Branch: | Dr Ruth Mompati |
| Business Start Date: | 2018-01-09 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
ThatoM Enterprises has not identified a specific target market because their products are a need for any individual. Their company products are sold to any individual or business that is interested in doing business with them. The local community members are the most buying customers, adding to a large market potential of tourists and visitors in the area. The owner has plans to improve product packaging to attract a market more shifted to fashion than ordinary goods.
Challenges/Needs:
ThatoM Enterprises does not have adequate market in the area since it is a rural settlement. Due to this limitation, they are often inclined to set prices below market value. This challenge has limited their ability to grow the business because revenue is static. The require funding to acquire specialized machinery and tools for their production process. The company products require testing in the near future. The testing and certification will require the owner to formalize the production process to ensure quality product is produced.
Intervention Insights and Results
Intervention Details:
The company was assisted with marketing and promotional material and was invited to partake in the pop-up market in Vryburg, Mompati Mall. They are currently being assisted with business advisor to streamline their production process which will lead to product testing and certification.
Outcome Details:
The company successfully launched 10 new product lines in the past year including the best-selling mascara. The company appointed 4 employees to assist with production, which increased expenses however halted revenue. The company formed partnerships with charitable organizations.
Client Feedback
Client Comments:
“Thanks for the advice and business support.” Said Ms. Mphahlele
