Letzwash Laundry (Pty) Ltd

Business Location: Urban
Province Free State
Branch: Fezile Dabi
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: manufactures a fabric softener available in two scents: Lavender and Lilly Berry and Sell them to other SMMEs, communities and private individuals. The product is hypoallergenic and eco-friendly, designed to prevent blockages. Additionally, the water used in the process was tested and found safe for recycling for gardening and further reuse.
Challenges/Needs: One of the major challenges that was identified through the Assessment of Company Operation (ACO) was the lack of proper technical experience to grow the brand further.

Intervention Insights and Results

Intervention Details: • The business was assisted with referral to Innovation Hub which directed her to Chemin Technology Incubation.
• The business was assisted with coaching session.
• The business was further assisted with marketing tools to grow business further and improve visibility.
• The business was linked with DESTEA to assist with business resources.
Outcome Details: • The business turnover moved from R150 000 to R330 000.
• The business has retained 4 employees
• The business has secured Food lovers market
• The business was successfully accessed funding for R400 000 from DESTEA
• Business has successfully signed a contract with 5 laundromats.
• The business has been contracted with Innovation hub and Chemin Technology incubation to assist with scaling up and technical training for the product.

Client Feedback

Client Comments: “Seda opened our entrepreneur journey”.
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