N and T Digital
| Business Location: | Urban |
| Province | Limpopo |
| Branch: | Sekhukhune |
| Business Start Date: | 2015-08-28 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
IT and Training Services
Challenges/Needs:
Despite its efforts, the company has encountered several challenges:
1. Low Student Enrolment: Affected by competition and market skepticism, especially due to fly-by-night colleges that have damaged trust in private training providers.
2. Lack of Track Record: Struggles to establish credibility among potential clients, particularly in the mining sector.
3. Brand Perception Issues: The mining industry has expressed concerns over the company's branding and legitimacy.
4. Market Impact of Fraudulent Institutions: Negative experiences with unaccredited institutions have made clients hesitant to trust new service providers.
Intervention Insights and Results
Intervention Details:
• Addressing these issues will require strategic branding, community engagement, and
partnerships with reputable institutions to rebuild trust and credibility, particularly with key
stakeholders such as the mining industry.
• The business was assisted by SEDA with branding to improve the image and promotional to
banners, pamphlets T-Shirt branded.
partnerships with reputable institutions to rebuild trust and credibility, particularly with key
stakeholders such as the mining industry.
• The business was assisted by SEDA with branding to improve the image and promotional to
banners, pamphlets T-Shirt branded.
Outcome Details:
Improved Business Image:
• The company successfully addressed concerns about its legitimacy and branding, leading to
increased trust and credibility within the community and the mining industry.
• This improvement has generated more inquiries from potential clients and partners.
Increased Student Enrolment:
• Student enrolments have grown by 50%, reflecting greater confidence in the company’s
training services and accreditation.
Revenue Growth:
• Revenue has increased by 53%, showcasing the positive impact of the improved image and
growing student numbers.
• The company successfully addressed concerns about its legitimacy and branding, leading to
increased trust and credibility within the community and the mining industry.
• This improvement has generated more inquiries from potential clients and partners.
Increased Student Enrolment:
• Student enrolments have grown by 50%, reflecting greater confidence in the company’s
training services and accreditation.
Revenue Growth:
• Revenue has increased by 53%, showcasing the positive impact of the improved image and
growing student numbers.
Client Feedback
Client Comments:
Seda has proved to be an important partner in business development.
