ILINGE LETHU FUNERAL SERVICES (PTY) LTD

Business Location:	Township
Province	Western Cape
Branch:	City of Cape Town
Business Start Date:
Busniess Type:	Company

Business Dynamics and Challenges

Business Activities: Simamkele Rongwana established Ilinge Lethu Funeral Services in 2021 after she lost her job. The eMfuleni based business offers full funeral services, cremations and the sale of funeral policies. Smamnkele is one of the few female Funeral Undertakers in the area that delivers a personal service to each family that requires her services. She has over five years’ experience in customer services, and she is utilising this skill in her business. She is a very active member in her community, and this has provided her with a competitive edge over her rivals in the funeral business.

Challenges/Needs: The business experienced the following challenge: • Lack of market access due to no professional marketing materials

Intervention Insights and Results

Intervention Details: The client approached Seda City of Cape Town Branch for assistance in their business. She was introduced to one of the Business Advisors who conducted a diagnostic assessment, Critical Planning Exercise (CPE) on the business. The aim of the CPE is to plan and prepare financial projections for twelve months or more and simulate various “what if” scenarios. The assessment assisted the business to make accurate, realistic financial predictions and develop a plan which significantly contributes to the business viability and how best to address the shortcomings and provide possible solutions to identify challenges.

The following intervention was implemented:
• Design and Development of Promotional Material.

Outcome Details: The following results were achieved:
• Turnover increased from R 228 660 to R 318 590, an increase of 39,33%, and
• Employment opportunities increased from 4 to 5 staff members.

Client Feedback

Client Comments: “My brand of my business has increased through the Marketing material Seda has given to me.”