The Real Makoya Cleaning Chemicals
| Business Location: | Rural area - Villages |
| Province | Limpopo |
| Branch: | Capricorn |
| Business Start Date: | 2021-10-06 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Its core business is manufacturing and distribution of cleaning detergents such as dish wash liquid, foam bath, pine gel, fabric softer etc.
Challenges/Needs:
The main challenges that were identified when we first engaged with the client were:
- Lack of visibility in the market
- Products lack of formal laboratory quality test report/results
- Low production level and high wastage
Intervention Insights and Results
Intervention Details:
The company was then assisted with promotional material to improve visibility as well as product testing to improve consumer confidence and securing shelf space in Retail shops
Outcome Details:
The impact of the above-mentioned intervention is realized as below:
- Clientele increased and the business has secured shelf space at Ok Food Minimarket, Spar Limpopo Region
- Products were tested and met all the required specifications standards
- Revenue increased by 69 % from R177 900 measured at the intervention stage to R300 110 per annum at impact assessment
- The company increased employment from two (2) staff members, to five (5) thus creating three (3) new jobs, all on permanent basis, (i.e. 150 % growth)
- Clientele increased and the business has secured shelf space at Ok Food Minimarket, Spar Limpopo Region
- Products were tested and met all the required specifications standards
- Revenue increased by 69 % from R177 900 measured at the intervention stage to R300 110 per annum at impact assessment
- The company increased employment from two (2) staff members, to five (5) thus creating three (3) new jobs, all on permanent basis, (i.e. 150 % growth)
Client Feedback
Client Comments:
I really appreciate SEDFA support with product testing.
