Ananta Global Pty Ltd
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | 2019-09-14 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Ananta Global is a Claremont based design studio specialising in creating functional art such
as lighting, décor, homeware and fashion.
Challenges/Needs:
The following challenge was identified:
• Lack of access to markets to grow the business.
Intervention Insights and Results
Intervention Details:
The client approached Seda CBD Branch for assistance with their business. They were
introduced to Melchior Collins, one of the Business Advisors who conducted a diagnostic
assessment, Export Readiness Assessment Tool (ERAT) on the business. The ERAT tool is a
Seda developed export readiness assessment tool that determines the business readiness to
venture and trade into the export market.
The following intervention was implemented:
introduced to Melchior Collins, one of the Business Advisors who conducted a diagnostic
assessment, Export Readiness Assessment Tool (ERAT) on the business. The ERAT tool is a
Seda developed export readiness assessment tool that determines the business readiness to
venture and trade into the export market.
The following intervention was implemented:
Outcome Details:
The Turnover improved by 74.65% from R 392 222 to R 685 000.
Client Feedback
Client Comments:
“Decorex Cape Town provided great exposure for our business which has led to an increase in new
clients and revenue. Thank you very much Seda”
clients and revenue. Thank you very much Seda”
