The Movera Funeral Service
| Business Location: | Rural area - Villages |
| Province | Free State |
| Branch: | Thabo Mofutsanyana |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Funeral service
Policies
Challenges/Needs:
The primary challenge identified was the lack of effective branding, which hindered the business’s visibility and ability to position itself in the market. This limited the potential for growth, increased sales, and overall sustainability.
Intervention Insights and Results
Intervention Details:
In response to these challenges, The Movers Funeral Service sought support from Seda Thabo Mofutsanyana Branch for business development services. A business advisor conducted a diagnostic analysis using the Critical Planning Exercise assessment tool to evaluate the business’s viability and identify areas for improvement. The advisor identified key gaps and recommended strategic interventions to drive growth.
The business was assisted with provision of promotional materials to enhance its visibility and brand recognition in Reitz and the surrounding farming communities. This initiative aimed to increase market share and improve the long-term sustainability of the business.
The business was assisted with provision of promotional materials to enhance its visibility and brand recognition in Reitz and the surrounding farming communities. This initiative aimed to increase market share and improve the long-term sustainability of the business.
Outcome Details:
Increased turnover from R188,585.00 to R259,513.00
Sustained two jobs and created 1 job
Expanded the client portfolio from 280 to 320 clients
Sustained two jobs and created 1 job
Expanded the client portfolio from 280 to 320 clients
Client Feedback
Client Comments:
• Botle fela keya leboha haholo.
