New Earth Group (Pty) Ltd t/a New Earth Recycling
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | 2013-10-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Recycling
Challenges/Needs:
The following challenge was identified:
• Lack of Promotional Material – Signage.
Intervention Insights and Results
Intervention Details:
Signage
Outcome Details:
The following outcomes were achieved:
• Turnover increased from R 1 805 125 to R 2 702 106, an increase of 49,69%, and
• Employees increased from 17 to 22 staff members.
• Turnover increased from R 1 805 125 to R 2 702 106, an increase of 49,69%, and
• Employees increased from 17 to 22 staff members.
Client Feedback
Client Comments:
Seda has given us the opportunity to rebrand our business logo to look more professional and in line with modern trends. Tanger’s passion and drive was instrumental in delivering the project on time and providing valuable input on logo design and positioning to maximise impact and reach. Our business enquiries have doubled since the installation and has provided the business with a real and immediate return on investment due to new business gained. As a result, we also employed 3 new casual employees (black females all previously unemployed) to handle the extra work and gained scrap material that would otherwise have ended up in landfill.
