Gulwick (Pty) lTD
| Business Location: | Urban |
| Province | Free State |
| Branch: | Mangaung Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Services include:
• Professional Cleaning Services: Comprehensive cleaning solutions for households, offices, and commercial spaces, including regular cleaning, deep cleaning, and post-event cleaning.
• Biltong Sales: High-quality, fresh biltong made from carefully selected ingredients and produced with attention to taste and quality. Available for individual customers, households, and retailers.
Challenges/Needs:
When Mr. Letlhogonolo Modiakgotla, first approached Seda, the business faced several challenges that were hindering its growth. One of the main obstacles was the lack of access to local markets, limiting the business's reach to potential customers. The business lacked training in food safety, which was crucial given their involvement in the food sector, particularly with their biltong sales. Seda provided the necessary training to ensure that food safety standards were met. Furthermore, Gulwick had no marketing materials to create brand awareness and attract new customers.
Intervention Insights and Results
Intervention Details:
Small Business Assessment Tool was conducted and Seda assisted with the following:
• Trade Facilitation for exposure to broader markets through Lemo Fest 2024 networks.
• Training on Food Safety Management System
• Marketing material for brand awareness
• Mentorship and Coaching: Ongoing guidance to improve general business operations.
• Trade Facilitation for exposure to broader markets through Lemo Fest 2024 networks.
• Training on Food Safety Management System
• Marketing material for brand awareness
• Mentorship and Coaching: Ongoing guidance to improve general business operations.
Outcome Details:
As a result of Seda's support, Gulwick has made significant strides in overcoming its challenges and achieving remarkable growth. The owner was trained on Food Safety Management System, ensuring compliance with industry standards and enhancing the safety and quality. Additionally, Gulwick participated in the Lemo Fest 2024 trade exhibition, which provided valuable exposure and networking opportunities, helping to expand its market reach. Seda assisted Gulwick in developing marketing materials, significantly improving brand awareness and helping to attract new customers. Ongoing mentorship and coaching have been critical in guiding the business toward sustainable growth and improving overall operations. As a result, Gulwick's turnover increased from R0 to R81 611, demonstrating substantial business growth. The business also created four (4) new jobs and sustained one (1) existing position, contributing to local employment and economic development.
Client Feedback
Client Comments:
Seda has been a game-changer for my business
