Buyisile Willem
| Business Location: | Township |
| Province | Eastern Cape |
| Branch: | Nelson Mandela Bay |
| Business Start Date: | |
| Busniess Type: | Not Registered |
Business Dynamics and Challenges
Business Activities:
selling cooked food
Challenges/Needs:
Market visibility: The business was not fully reaching its potential target market, and greater exposure was needed to grow its customer base.
Intervention Insights and Results
Intervention Details:
Seda stepped in to provide critical support to Gerber Fast Food by sponsoring their participation in the Kasi Food Festival. This included covering all necessary expenses for exhibiting at the event, allowing the restaurant to focus on showcasing its offerings. The festival presented a significant platform for Garber Fast Food to market itself to a broader audience, network with industry stakeholders, and build valuable connections
Outcome Details:
The interventions led to significant improvements in the business:
Increased Turnover: Gerber Fast Food saw a noticeable increase in its turnover, driven by the larger number of customers attracted by the relocation and exposure from the Kasi Food Festival.from 70 000 to 156 000 that is 100%
Expansion of Employment: Buyisile expanded his workforce from 1 to 4 employees, including himself.
Increased Visibility: visibility and access to a larger customer base, resulting in greater brand awareness.
Increased Turnover: Gerber Fast Food saw a noticeable increase in its turnover, driven by the larger number of customers attracted by the relocation and exposure from the Kasi Food Festival.from 70 000 to 156 000 that is 100%
Expansion of Employment: Buyisile expanded his workforce from 1 to 4 employees, including himself.
Increased Visibility: visibility and access to a larger customer base, resulting in greater brand awareness.
Client Feedback
Client Comments:
The festival was an incredible experience. I wish Seda can do this not only once a year continue having event like these for SMMEs”
