Nomthunzi Ngapi
| Business Location: | Township |
| Province | Eastern Cape |
| Branch: | Nelson Mandela Bay |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Hair Salon - personal care
Challenges/Needs:
The business needed funds to acquire additional hairdressing equipment to expand its services.
Although the salon was well-regarded by existing customers, it had limited exposure to a larger portion of its target market. The business primarily relied on word-of-mouth and referrals.
As a growing business, Ladies Pride Hair Salon required assistance in managing operations more effectively to compete in the market and increase its market share
Intervention Insights and Results
Intervention Details:
To address these challenges, Ladies’ Pride Hair Salon sought assistance Seda and was assisted by Thabo Ngwadla, Business Advisor in the Nelson Mandela Bay Branch, conducting an assessment of the business. After identifying the key gaps, he recommended a series of interventions to help move the business forward.
Nomthunzi applied for the IMEDP incentive, which provided her with the necessary financial support. This assistance enabled the business to acquire the required hairdressing equipment and helped to increase its operational efficiency
Nomthunzi applied for the IMEDP incentive, which provided her with the necessary financial support. This assistance enabled the business to acquire the required hairdressing equipment and helped to increase its operational efficiency
Outcome Details:
The IMEDP incentive application was approved, and the business now owns additional hairdresser equipment and increased capacity.
Access to finance enabled the business to gain exposure in the local market share and the business is able to service bigger clientele base
The salon ‘turnover grew from R 278 568 to R 331 574, representing an increase in revenue.
Employment grew from 2 to 4 employees, including director, contributing to job creation
Access to finance enabled the business to gain exposure in the local market share and the business is able to service bigger clientele base
The salon ‘turnover grew from R 278 568 to R 331 574, representing an increase in revenue.
Employment grew from 2 to 4 employees, including director, contributing to job creation
Client Feedback
Client Comments:
At SEDFA we have experienced the BATHO PELE principle. I am very thankful for the role SEDFA played in my development. The assistance with an IMEDP incentive has help my business grow and reach new heights!!I am now able to serve more clients and provide better services thanks to the equipment and financial support
