Kratos Business Enterprise
| Business Location: | Rural area - Villages |
| Province | Limpopo |
| Branch: | Capricorn |
| Business Start Date: | 2017-04-12 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing (confectionary)
Catering services
Challenges/Needs:
Kratos business enterprise started operating in 2019, providing cakes during birthday celebrations as well as catering during events. On engaging the owner, she identified main challenges being:
- Lack of market growth
- Unattractive packaging
- Low production level due to lack of consistent market
Intervention Insights and Results
Intervention Details:
The client visited Seda office in May 2023 referred by her brother. Client registration was done, baseline information about the company was collected and a Business Model Canvas assessment was conducted. An action plan developed based on the outcome of the diagnostic assessment.
The client was assisted with signage and marketing material consisting of sticker labels with barcodes, flyers, and gazebo.
The client was assisted with signage and marketing material consisting of sticker labels with barcodes, flyers, and gazebo.
Outcome Details:
The impact of the above-mentioned intervention is realized as reported below:
- Clientele increased and the business managed to penetrate new marketss.
- The company managed to secure a shelf space at a big Retailer - Goseame Fresh Produces
- Revenue increased by 445 % from R60 000 to R327 060
- The company has retained its 1 job and has created 3 more, all on permanent basis, a 300 % growth)
- Clientele increased and the business managed to penetrate new marketss.
- The company managed to secure a shelf space at a big Retailer - Goseame Fresh Produces
- Revenue increased by 445 % from R60 000 to R327 060
- The company has retained its 1 job and has created 3 more, all on permanent basis, a 300 % growth)
Client Feedback
Client Comments:
Thanks to SEDA for job well done. Your assistance really helped the business
