Farmers Choice
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
Farmers Choice is 100% black, female owned business. The business is a hydroponic farm operating from the roof-top of Menlyn Mall. Farmers Choice produces variety of vegetables like lettuce, spring onion and micro-greens. The main target market for the business are restaurants and hotels surrounding Menlyn Mall.
Challenges/Needs:
Main challenge was visibility and professional image of the business. The business was unable to attract more clients due to lack of visible branding.
Intervention Insights and Results
Intervention Details:
Business was assisted with Signage for visibility and professional image.
Outcome Details:
The business was able to attract more clients due to visibility, and 2 more jobs were created. Annual turnover also increased from R252 000 to R1 059 328
Client Feedback
Client Comments:
Thank you SEDA for continuous support in our business.
