Yona Perfume
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Perfume Manufacturing
Yona Perfume services (Pty) Ltd a renowned and innovative company dedicated to the art and science of crafting exquisite perfumes trading as Yona Perfume is a 100% black female owned business situated in Olievenhoutbosch. The business was founded by Miss Thozama Phikiso, a young entrepreneur who realised a business opportunity in manufacturing of perfume scents. Yona Perfumes provides special scents to individuals who love sweet, fresh and woody scents. The company registered in the year 2017 as a private company and it has always used its formalisation for its core function. The client is committed to outstanding products and customer service as it is critical to the success of her business.
Yona Perfumes focuses on sustainability and aims to manufacture products from the purest form of raw materials such as the pink himalayan salt and indigenous plant extracts.
The product formulations utilise raw materials in their purest form to ensure high quality and sustainability. Yona Perfumes is committed to hard work, providing products that are friendly for any skin type. The company has been operating from the owner’s house and the owner believes the company is at a point where it needs to expand into its own space.
Challenges/Needs:
Product testing
Inadequate access to market
Not profitable enough to be sustainable
Intervention Insights and Results
Intervention Details:
- Business development and advisory on how to run the business successfully.
- Assistance with Promotional material
- Assistance with product testing
- Trade expo
- Assistance with Promotional material
- Assistance with product testing
- Trade expo
Outcome Details:
- The brand is now more visible and has attracted additional cliental.
- The business is now running more efficient and competitive in respect to general operations.
- The business has been able to recruit commission-based distributors.
- Turnover increased from R8 500 to R53 500
- The business has been able to create 2 job opportunities.
- The business is now running more efficient and competitive in respect to general operations.
- The business has been able to recruit commission-based distributors.
- Turnover increased from R8 500 to R53 500
- The business has been able to create 2 job opportunities.
Client Feedback
Client Comments:
I had more exposure after the expo Seda organised for me to attend.
