Rhona Holdings

Business Location:	Township
Province	Gauteng
Branch:	Seda Tshwane Branch
Business Start Date:	2023-08-08
Busniess Type:	Company

Business Dynamics and Challenges

Business Activities: Rhona Holding is a fragrance manufacturing and retail business established in 2017 by Obakeng Maile. Obakeng started the business as a side hustle reselling perfumes. In 2018, Obakeng launched his own fragrance manufacturing business after receiving training from Sensetech on the processes of fragrance production. Rhona Holding operates from a central shop at Mabopane Station, which serves as the main outlet for its fragrance products and has three satellite stalls located at Soshanguve Plaza and Mabopane Station, where independent sales representatives sell the fragrances. Field agents are also part of the business model, supporting sales and helping to promote the brand across different areas. Product: -Perfumes -Diffusers -Car Fragrances -Essential Oils Obakeng plans to grow the brant nationally and currently has field agents who are reselling is products in Shoshanguve. He plans to use this service to empower people giving them the opportunity to resell products offer them training, focusing on the psychological and economic well-being of his team. This includes helping them to promote their own businesses, further their studies, and pursue their passions in various fields, ultimately uplifting the community.

Challenges/Needs: The business needs to work on their marketing plan and reach The business needs Financial Management training and systems The business needs Process and Policies developments support for HR and Business.

Intervention Insights and Results

Intervention Details: Marketing: Signage Promotional Material

Outcome Details: Increase visibility , additional stall and increase in sales.
Revenue increase by 10% in the period.
2 Employees added.

Client Feedback

Client Comments: Branding the business has set me apart from my immediate competitors.