Mr Genius Holdings (Pty) Ltd

Business Location: Township
Province Gauteng
Branch: Seda Tshwane Branch
Business Start Date: 2020-09-25
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Mr Genius Holdings, founder, has over seven years’ experience in ICT and textile branding and printing. He also has attended business development workshops at various institutions. The business operates from a rented shack where the owner also lives, in Refilwe township. The business offers the services of printing and branding of garments – caps, t-shirts, hoodies, beanies, etc. the business also operate an internet café. The market for Mr Genius Holdings is community, youth in particular, social events, corporate wear, as well as social media / online shopping.
Challenges/Needs: Lack of sufficient capital to stock and produce creative designs and to supply retail outlets, the business needs capital to procure embroidery and industrial sewing machines as well as quality garment. The business can also benefit from business management training with potential access to grant funding.

Intervention Insights and Results

Intervention Details: The owner received Start Up 1 training, Promotion of access to market – Exhibition, attended Grow My Business training, as well as digital entrepreneurship training and was assisted with a project - Marketing Promotional Material - Gazebo
Outcome Details: The business realized improved sales through digital footprint, and has used the gazebo to do pop up at social and sporting events. The business’s turnover improved by R9 988 (20%), from R51 012 to R61 000. The profitability increased by R3 002 (50%), from R5 998 to R9 000.
• The business has sustained the 1 job.

Client Feedback

Client Comments: I have been with Seda since my begining and my business is beyond sustatainable, much appreciated!. I look forward to grow more.
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