The Play Cafe
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | Cape Winelands |
| Business Start Date: | 2022-01-10 |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
The business is owned by Tashreeq Jappie. It started operating in March 2019 before
COVID 19 started. The business is based in Heideveld. Tashreeq is a qualified personal trainer
that spotted an opportunity next to his gym to start a small scale take away business as foot
traffic always passed his gym.
The business sells hot chips on weekends using small frying equipment that is in use in their
home. Initially it was slow for the owner, but he persisted with word-of-mouth advertising
and social media. They started offering more variety to their menu when customers
requested chip rolls, boerewors rolls, wraps, burgers, samosas. The business owner ventured
into trying out Bagel sandwiches, milkshakes, smoothies which was a huge success and is
their most popular item especially at market days.
Challenges/Needs:
• Lack of market branding, and
• Lack of access to market.
Intervention Insights and Results
Intervention Details:
The following recommendations were implemented:
• Development of signage, and
• Development of branding.
• Development of signage, and
• Development of branding.
Outcome Details:
The following results were achieved:
• The Turnover increased from R 213 430 to R 471 040, an increase of 120,70%;
• Net profit increased from R 12 000 to R 43 162, an increase of 259,68%, and
• Employment increased from 2 to 4 staff.
• The Turnover increased from R 213 430 to R 471 040, an increase of 120,70%;
• Net profit increased from R 12 000 to R 43 162, an increase of 259,68%, and
• Employment increased from 2 to 4 staff.
Client Feedback
Client Comments:
“I really want to thank Seda for the support with the marketing and gazebo, this has really helped
my business get to the next level when attending markets. I am grateful for the guidance and
advice provided by Yaseen.”
my business get to the next level when attending markets. I am grateful for the guidance and
advice provided by Yaseen.”
